This is Brooker's first collection of columns and unlike the others it's just about TV-shows, so what I said about The Hell of it All is even more true here: while he is very good at making you hate a show you've never watched he's even more obsessed with certain personalities, especially from reality-TV (the book covers the years from 2000-2004, i.e. the beginning of the reality-wave...it's rather hillarious when he comments on the original US version of Pop Idol and says 'Please, British TV-producers, don't even think about making a British version' and then half a year later 'You didn't listen...'), and if you don't know them this is somewhat dull.